Summary
Golden Owl Digital (GODI) - a member of Golden Owl Corporation - is seeking a highly creative and detail-oriented Content Specialist to join our journey of becoming one of Southeast Asia’s top SEO & Ads agencies.
In this role, you will contribute to developing and delivering high-quality content across various digital platforms, supporting multi-market campaigns for both local and international clients. This position is ideal for individuals with strong writing skills and a passion for digital content who are eager to grow in a dynamic, English-first agency environment.
What You Can Expect
- Join a fast-growing Digital Marketing agency in Southeast Asia, collaborating with global clients across various sectors, such as startups and enterprises in Singapore, Australia, and Europe.
- Direct involvement in content creation for multi-market campaigns.
- Be part of a dynamic, highly skilled team focused on innovation and quality delivery.
- Enjoy a clear path for personal and professional development through on-the-job training, mentorship programs, and participation in workshops and seminars.
Your Responsibilities
1. Content Strategy & Planning
- Develop content plans and monthly content calendars based on campaign objectives, audience insights, and brand positioning.
- Conduct research on competitors, industry trends, and user behaviors to propose strategic content directions.
- Collaborate with SEO, Creative, and Media teams to ensure content is integrated into overall digital strategies.
2. Multiplatform Content Creation & Optimization
- Produce high-quality short-form content (social posts, ad copy, email content, scripts).
- Write long-form content (blogs, landing pages, case studies, newsletters, whitepapers, and website copy).
- Ensure all content aligns with brand voice, messaging consistency, and channel best practices.
- Optimize content for clarity, conversion, SEO, and platform compatibility.
- Conduct A/B testing for messaging, formats, and visual-copy combinations.
3. Creative Concepting, Ideation
- Co-develop creative ideas and storytelling concepts for campaigns, launches, and brand activities.
- Participate actively in brainstorming sessions and provide strong creative recommendations.
- Transform abstract briefs into clear, compelling creative content directions.
4. Cross-team Collaboration
- Work closely with Designers, SEO, Digital, and Account Team to deliver campaigns that meet both creative and performance goals.
- Support the Account in preparing presentations and campaign proposals.